October is Breast Cancer Awareness Month and Wednesday 5th will see 24 real models, aged 27-75 years old, take to the catwalk at the annual London Breast Cancer Care fashion show, which is to be held at Grosvenor House Hotel, Park Lane.

Every model to walk at this inspirational event has been diagnosed with breast cancer and along with friends, family and celebrity guests they will unite to raise funds for the charity, share their stories and celebrate life after diagnosis. Previous years have attracted celebrity guests such as Jimmy Choo, Keith Duffy, Elizabeth Emanuel, Meg Matthews, Sinitta, Rod Stewart and Penny Lancaster-Stewart, and past hosts have included Geri Halliwell, David Walliams, Jerry Hall and Lisa Snowdon.

This year TV presenter and chat show host Trisha Goddard will join the modelling line-up, as will male models 62 year old Dave Abbett from Worcestershire and 40 year old Mark Doel from Surrey. Victoria Davies, a 37 year old mum of two, won her place on the London Breast Cancer Care fashion show catwalk by entering a competition to become a model at the event in YOU magazine. She told the Mail Online: “My husband persuaded me to enter the YOU competition to find a model for the shows and I’m so proud to be part of this amazing event. I just hope I can make a difference by showing others that there can be life after breast cancer.”

The London Breast Cancer Care fashion show has been running for 15 years and highlights the positive message that, despite experiencing breast cancer, real men and women of all ages and body types, from all over the country have regained their confidence and are looking and feeling amazing. This year the models will be wearing both high-street and designer outfits, and if previous events are anything to go by there will be some fantastic fashion to be seen at the show. The glamour doesn’t stop there either, hair will be styled by Sassoon Salons and make up is to be provided by Estée Lauder.

Models Direct is delighted to see real models being featured at this prestigious event and believes that it sends a healthy message, not only to those who have been affected by breast cancer but also to those who, like us, believe that all shapes, ages and sizes should be celebrated and represented by the modelling industry.