When we really examine what it takes to be a great model, it’s not surprising that good looks are only part of the equation. And we’re not the only ones who think this.

In an interview with Industrie magazine, IMG Models’ ‘super agent’ Ivan Bart discussed the next generation of supermodels. And, considering his contribution to the modelling industry, leading stunners such as Gisele Bündchen to stardom, we think his words of wisdom are worth a read.

Bart told Industrie: “Everyone’s asking: ‘Where are all of the supermodels?’ I’ll tell you, the new generation of supermodels are always the models with personality, always the models you want to work with again.”

So why haven’t there been many models with personality in recent years? “After the supermodel, there was a hunger and desire for designers to just design clothes and let them speak for themselves, so they were looking for new faces. These girls weren’t developed yet, they were sent down the runway literally just after getting off a plane from Eastern Europe.”

But now it seems the tables are turning: “The reason why there are models with personality now is that the industry realised they needed experience, the experience of Miranda Kerr and Lara Stone — who really understand how to wear clothes, how to sell clothes, how to make you feel good when they walk into a room. So you say, ‘Uh, I would like to work with her again.’”