One of Models Direct’s favourite British style queens, Alexa Chung, has bagged herself yet another modelling job.

Having previously modelled for South Korean brand MOGG, Pepe Jeans, DKNY and most famously for Lacoste’s ‘Joy of Pink’ fragrance, Chung is now the new face of preppy Italian sneaker brand Superga.

The campaign is part of new plans to give the brand a stronger presence in the UK – and who could be better for the job than Chung?

We at Models Direct think Chung’s edgy, laid back British look is the perfect choice – after all, we know that she genuinely likes the brand as we’ve seen her snapped wearing their sneakers more than once.

Superga, which is known for its laid back styles, releases shoes with original Italian prints each season, and according to Drapers, the pairing with Chung marks the label’s 100th anniversary.