When a trend hits the fashion world there really is no way to miss it! Yesterday Talent Management spoke about supermodel Natalia Vodianova’s daughter Neva – the latest in a run of child models who’ve been keeping the family tradition alive by appearing in their own campaigns. Today Models Direct has seen a cover shot featuring what has recently become another very familiar sight – a scantily clad pregnant model. This time it’s the beautiful Parisian model Julia Restoin-Roitfeld, for iD magazine.

Julia is a model and art director currently based in New York. She’s also the daughter of the former French Vogue editor-in-chief Carine Roitfeld and has previously featured in campaigns for brands such as Lancôme and Roberto Cavalli. Her baby’s father is Swedish male model Robert Konjic, so maybe this baby will be another super-cute child who we should expect to see starring in their own fashion shoot in years to come!

But just what is it about pregnant models lately? Over the last few weeks we have seen Victoria’s Secret model Alessandra Ambrosia and Jessica Simpson both pose for nude pictures while heavily pregnant. Hat designer Robyn Coles even went a step further when she chose to use naked pregnant model Sophia Cahill on the catwalk during London Fashion Week earlier in the year.

Well, apparently all things pregnancy, baby and child are simply ‘en vogue’ right now, and Ambrosia for one seems more than happy with that. The 31-year-old mum of two said of her shoot: “A nude photo-shoot was good, because pregnancy makes me much more confident. I’m proud of my body to be generating a life. I wasn’t ashamed to do a nude shoot for two of my favourite photographers. I’m happy to have one of the most important moments of my life recorded by them.”

Julia Restoin-Roitfeld seems to agree with this sentiment: “I still dress how I used to dress and sometimes people look at me weird on the street, as if because I’m pregnant I stop being a woman. I’m going to be a mother but I’m still a woman, I still want to feel good about myself and feel pretty.”

What do you think of this latest cover shot celebrating pregnancy?