Congratulations are in order today, as Models Direct has just found out that Burberry has achieved more Facebook likes than any other luxury fashion house in the world!

With a history that spans a century and a half, reaching over 10 million Facebook followers is a huge modern-day milestone that’s even more impressive when considering only one other apparel brand is more liked -Victoria’s Secret with over 16 million.

To celebrate their epic number of Facebook fans, Burberry and Chief Creative Officer Christopher Bailey uploaded a video with a personal thank you, played against ‘My Sweet Load’ by George Harrison, which you can watch it here.

Bailey also posted a message of appreciation earlier this week: “Ten million Facebook fans! Thank you so much for all your incredible support.”

So why has Burberry become the king of social media popularity? Perhaps it’s the public’s love of their iconic trenches, or it could be something to so with model Rosie Huntington-Whiteley bringing in the mass likes with her stunning campaign images. We’re thinking the latter!