When M and M Direct came to Talent Management’s dedicated modeling arm Models Direct, their model requirements were specific to say the least.

The online and catalogue fashion retailer was on the look out for a model exactly 152cm tall to showcase their extensive boys clothing range – and 14-year-old Khade was the perfect fit.

Described by M and M Direct as “chilled and very confident”, Khade has taken to modelling like a duck to water. “I think it’s fun. I like them taking pictures of me. I like smiling and being happy,” he told us.

Khade’s Mother, Natalie, added: “People kept telling me how photogenic he was. You always think your own children are good looking. I sort of knew that he was just more than that.”

COVER MODEL

And indeed he was – since Khade’s first assignment with the retailer back in August 2010, the young teen has earned a total of £1,470 across an impressive seven modelling shoots, one of which involved modelling for the front cover of 2010’s Christmas catalogue.

Liz Rouse, photography coordinator at MandM Direct, said: “Khade is like an absolute dream boat. He’s fantastic to work with. He’s just really chilled and very sweet, but he’s coming out of himself a bit now. You can see his character coming through in the photos. He’s quite cheeky.”

Natalie, who modelled herself when she was younger, couldn’t be prouder of her son: “I’m very proud. They told me that he could go far – when you know [your children] are good at something it’s endearing. It’s nice to hear, it confirms what you think.”

IN THE MONEY

Aside from the excitement and experience that comes with modelling, the main benefit in every young teen’s thoughts is, of course, the money.

“When M&M came along I told Khade it was a good opportunity. Obviously, he’s 14, his mind is on money. I said it will be a good way to make money and a good way to save towards a car. As a boy, he will have massive insurance costs,” Natalie told us.

With M and M Direct already revealing plans to keep Khade on for the whole of this year, the model is well on his way to that dream car.

Check out what Khade had to say about his assignments on Talent Management’s Success Stories page.