Being huge fans of Coast, Oasis, Warehouse and Karen Millen, the models at Models Direct are loving the fact that they can now buy clothes in-store using fashion’s first iPad-enabled point of sale (PoS) system!

If you’ve ever been annoyed when you find that perfect dress, but they don’t have it in your size, then you too will appreciate this new system as much as us. Supplied by BT Expedite, it allows sales associates to quickly and easily access the brands’ web sites anywhere in the store, check product availability across the UK and place online orders where the right stock is not immediately available. Not only does it shorten queue times and make paying mobile, it also frees up sales assistants so that they can help us with styling advice and fashion suggestions!

Charleen Benson, director Store Consulting Services at BT Expedite, said: “This latest collaborative trial with Aurora Fashions is an example of multichannel at its best. The insights we gain here will help shape the future of fashion shopping. Shoppers and retailers are now reaping the benefits that an integrated store and on-line experience delivers.”

At the moment, it’s being piloted in London and Oxford in eight Aurora Fashion stores for its Coast, Oasis, Warehouse and Karen Millen brands. If you live in nearby, go check it out and let Models Direct know what you think!