Yesterday night, at the peak of Paris Fashion Week, an extravagant model-rich party launched the AdR at H&M collection with theatrical flair.

Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in Paris’ famed cabaret nightclub Paradis Latin.

The glitzy party married fashion, performance and a live showcase by music star Azealia Banks.

As well as models Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana, friends and fashionistas, including Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, and Peter Dundas gathered to celebrate.

Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous, playful line of jewellery, shoes and accessories that Anna Dello Russo designed for H&M.

“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success,” said Anna Dello Russo.

“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, added Caroline de Maigret.

With an event that looked eye-catching and energetic, Talent Management are now even more excited about the launch, which will be on sale from October 4 in 140 stores worldwide and online!