Today, the team at the model agency, along with the rest of the world, were invited by Burberry to celebrate London through three simultaneous live shows.

Blurring the physical and digital, the British fashion house brought the event from the catwalk in Hyde Park…to the new Regent Street flagship…to the world!

Burberry Chief Creative Officer, Christopher Bailey, said: “This has been an amazing year for London and the UK. The show today was a great moment for us to celebrate the incredible energy of our home town and the distinctively British fusion of design, craft and innovation.

“We wanted our audiences around the world to share in this experience, bringing a smile to their faces whether watching on their mobiles, in the show space or at our first live global event at Burberry Regent Street”

Over 1,500 guests attended the Burberry Prorsum Spring/Summer 2013 Womenswear show at the brand’s custom-built show venue in London’s Hyde Park, including models Laura Bailey, Suki Waterhouse, Tali Lennox, Julia Restoin Roitfield and Florence Brudenell-Bruce.

But for those of us not on the model-heavy guest list, Burberry World (Burberry.com) brought all facets of the live show to a global audience through its most personalised cross channel viewing experience to date.

On our mobiles, the Talent Management team were able to explore the show, its on demand version and the collection in more detail than we’ve ever been able to before. And online, we were able to experience the show on our own personalised Burberry World show page by connecting through Facebook and unlocking bespoke show content.

The show was also streamed simultaneously onto the tallest retail screen in the world at Burberry Regent Street, where over 500 guests were welcomed personally to the store’s first live event by a video message from Christopher Bailey.

All three show experiences were linked via a social stream, integrating real time content from the London events, Twitter and Instagram.