Talent Management has just found out that Austrian brand Skiny is set to launch its men’s and women’s ranges of swimwear, underwear, loungewear and bodywear basics in the UK for the first time.

And who better to front a UK launch than the thoroughly British model Lizzy Jagger?

Daughter of rock legend Mick Jagger and supermodel Jerry Hall, and sister to fellow model Georgia Jagger, Lizzy has perhaps the most famous British surname in the world and we think she’s a perfect fit to be the face of Skiny’s S/S13 collection.

Describing Skiny as an “authentic casual underwear brand”, this campaign marks her second season with the brand and sees her follow in the footsteps of world famous models, including Naomi Campbell, Helena Christensen and Laetitia Casta, who have all fronted successful Skiny campaigns.

Having always been fans of daughters following in their mother’s footsteps, we love seeing both Lizzy and Georgia enjoy successful modelling careers, and wonder whether their success is down to their mother’s modelling advice. In an interview with the brand, she was asked just that. “Yes, of course!” she replied. “She is great at giving advice to all of her children and she is really supportive of my sister Georgia and me.”

Also in the interview, Skiny asked Lizzy, who started her modelling career at just 14, whether she always wanted to become a model, to which she answered: “Well, I grew up in the fashion business because my mother was a model. So, of course I thought it was something I might also enjoy.”