Having been made a MAC VIVA GLAM spokesmodel back in February 2011, Talent Management favourite Lady Gaga set a goal for the MAC AIDS Fund – $250 million USD by the 19th International AIDS Conference in Washington DC, which began this past weekend.
MAC Model Lady Gaga’s AIDS Fund Goal Is Reached!
Having been made a MAC VIVA GLAM spokesmodel back in February 2011, Talent Management favourite Lady Gaga set a goal for the MAC AIDS Fund – $250 million USD by the 19th International AIDS Conference in Washington DC, which began this past weekend.
At the time she and fellow MAC model Cyndi Lauper were named the latest faces of the cult makeup brand – appearing in a campaign dubbed ‘From Our Lips’ – the MAC AIDS Fund had raised $200 million since it was founded in 1994.
Eighteen months later and the fund has reached Gaga’s ambitious $250 million goal, thanks to the sales of MAC VIVA GLAM lip products!
So, if you were one of the people who bought a MAC VIVA GLAM Gaga Lipstick or Lipglass, then well done for helping reach this goal – the full RRP (less VAT) from the sale of these products went towards helping women, men and kids everywhere affected by HIV and Aids.