Models Direct has heard this morning that The Sun’s Irish editor has given in to pressure to drop pictures of topless models on page 3!

The move comes after boys mags were told earlier this month to hide their saucier front covers, amid fears about the affect that they could be having on the young.

Campaign group No More Page Three said: “We are hoping that the UK Sun will follow suit and ultimately hope for an end to all objectifying images and a truly equal representation of women within the British press.”

Girlguiding agreed: “We would like the Sun to use its newspaper to promote positive role models to inspire girls and young women and help everyone to understand that women are never for sale.”

Meanwhile, the general secretary of Unison, Dave Prentis said that he believed “The tide has turned against showing these patronising images of women”.

However, when asked if they would reconsider the move if sales fell, deputy editor of the Irish Sun said: “We always listen to what our readers want at the Irish Sun and will continue to do that.” For now they intend to switch to “showbiz or glamorous photos of celebrities on the beach or doing fashion shoots”. These may include implied nude images, or those where the model is topless but is covering her nipples with a strategically placed arm.

Models Direct would love to know what you think of this change in approach by the paper? Should the UK follow suit?