As a model agency that promotes women of all shapes and sizes, Talent Management were curious to read a particular feature in the October issue of PLUS Model Magazine, in which Editor-in-Chief Madeline Jones tackles the controversial issue of ‘body shaming’.

“Body shaming is present in our lives,” Jones says. “This feature came about as a result of the conversations that we see on our social media sites. We see bigger women being put down for being too big but we also see men and women body shaming smaller models for being too small.

“While we do believe plus size models should be used to market to plus size women, it’s not right to put anyone down because of what they look like. Many times we are so deep in focus that we forget that we could be hurting someone else.”

Dubbed the ‘Love Your Body’ issue, the magazine hits back at this alarming trend with a stunning and inspirational editorial featuring plus size models wearing nothing more than heels and jewellery.

To find the five gorgeous models featured in the piece, Jones conducted a city-wide casting on the lookout for models who are exceedingly confident in their curves, but have been bullied or shamed for their size.

The models booked were Emma Meyer, Laura Johnson, Liris Crosse, Wyinetka and the issue’s cover model and star of the new reality show Curvy Girls, Ivory Kalber.

Promoting the message that nobody is safe from body shaming and that it hurts everyone, PLUS Model Magazine say they want to rally support and increase awareness around the subject.

Jones told ABC News: “I wanted to create that conversation, and I wanted people to say, hey, maybe I need to stop writing those negative things.”

Having only just come out, it seems Jones’ goal is already being achieved. Model Ivory Kalber told ABC News: “I want everyone everywhere to see this magazine, and know it’s part of change…people seeing our bodies as wonderful things.”

Fellow model Laura Johnson has has also spoken out about body shaming, saying that it is on the rise for both plus size and skinny women. “I’ve been used to people telling me what they think about my body. I love myself, and I want other women to experience that same joy,” she said.

Let’s just hope that when women check out the magazine, it helps expand their understanding of what is beautiful so that maybe the next time they think about calling Ashley Judd’s face too chubby or Jessica Simpson’s post-baby body too fat, they’ll think again!