Last year, the team at the model agency reported on an unusual scene at L’Oreal Melbourne Fashion Festival where models removed high heels during a catwalk show.

At the time many said it was unprofessional of a model to this and that the desire to be a model should mean that you follow the brief no matter what.

But, with the makers of Compeed just announced as the Official Footcare Sponsor of London Fashion Weekend, it looks like the models here in the UK won’t be faced with the same dilemma!

So stay comfortable with the UK’s number one blister brand and join them for a weekend of iconic fashion and some serious shopping.

At LFWend, you’ll be able to visit the Compeed stand in the Shoe Room located in Somerset House’s West Wing to rest those fashionable feet and try on the fabulous shoes that will be on sale.

While visiting, enter the ‘Tell us Your COMPEED® Moment’ prize draw where one entrant will be selected to win a shoe shopping spree each day! Samples of Compeed’s Blister Medium Plasters will be available to all shoppers should your fashionable footwear be causing your blisters.

Tickets to London’s most exclusive, designer fashion event are now on sale, with the event running from 20th September to 23rd.