This month, Japanese car company Toyota revealed their latest commercial for the Auris…and we’re in love with their concept.

At first glance, the Talent Management team were bored by the predictable blonde-haired bikini-clad model strutting her sexy behind towards a shiny red car.

Until, in a dramatic twist, the model turns around and reveals she is in fact a he, with even less cleavage than your average catwalk model!

While we’ve seen fellow androgynous male model Andrej Pejic front a push-up bra campaign and catwalk bridalwear, Talent Management is pretty sure this is the first time we’ve seen a male model strutting his stuff in bikini bottoms for a universally known brand.

The male model in question is the stunning Stav Strashko. The Ukraine-born beauty, who now lives in Israel, posted the clip on his Facebook page along with the status: “Omg Its finally out my ass and face on toyota’s new auris commercial!!!! :))))))))”

Although we’ve only just heard of him through the Toyota ad, Strashko is apparently already a cult favourite on the modelling scene having been interviewed Candy magazine earlier this year.

In the interview, the 20-year-old said: “I realized that I was androgynous when I began to model. All the stylists put women’s clothes on me and then it struck me that I can really look like a woman […] I remember myself as a child playing with my mom’s makeup a few times when she wasn’t looking.”

But don’t be fooled by his feminine edge or experimentation with make-up, Strashko’s happy the way he was born: “I’ve never thought about becoming a woman. I feel very comfortable in my own body just the way it is.”

Talent Management loves Strashko’s attitude and the fact that he was cast in this ad, but we’re not so sure everyone agrees. Toyota uploaded the commercial on Youtube just a few days ago and already it has thousands of dislikes, and comments have been disabled…not a good sign.

Check it out above and let us know your thoughts.