She’s already a guest judge on the latest series of Britain & Ireland’s Next Top Model, and now Alesha Dixon has become a model herself.

Talent Management has just found out that the star of Britain’s Got Talent has been named the face…and smile…of an exclusive new fragrance from Impulse.

To celebrate the launch of the brand new scent, aptly named Sweet Smile, Alesha took part in a photoshoot inspired by the sweet and flirty nature of the fragrance itself.

Baring all in a shot reminiscent of the iconic American Beauty image, Alesha can be seen wearing nothing but her gorgeous grin and a few delicately placed flowers, surrounded by a stunning floral backdrop that emulates the floral notes of the fragrance.

Alesha said of the modelling job: “I’ve been a fan of Impulse for years, so I was flattered when they approached me to be the face of the latest fragrance, Sweet Smile. I really enjoyed taking part in the shoot and can’t wait to stock up on the scent once it hits the shelves. It’s perfect for a quick fragrance boost when I’m on-the-go during the day and is guaranteed to always put a smile on my face.”

Laura Grant, Assistant Brand Manager, Impulse added: “When it came to casting someone as the face of Sweet Smile, Alesha was the natural choice. Her notoriously infectious smile and positive, confident attitude make her the perfect Impulse ambassador and we’re delighted to have her on board.

“Alesha’s photo shoot proves that all you need to do to feel calm, confident and gorgeous is put on a smile, spritz on some Impulse and see where it takes you.”

Impulse Sweet Smile is available exclusively in Superdrug stores as of yesterday for just £1.99.