Having worn a Punky Allsorts dress for the Made In Chelsea season finale, we had an inkling reality TV star Alexandra ‘Binky’ Felstead may have been involved with the brand.

And that she is. The 20-year-old beauty has just been unveiled as the face of Punky Allsorts’ debut clothing line.

The team at Talent Management think Binky is a perfect choice for the brand, which is renowned for its Gummy Bear Rings, Flump Bracelets and Scrabble necklaces loved by flamboyantly dressed celebrities including Lady Gaga, Katy Perry and Rita Ora.

Not only has the dark-haired MIC star impressed the models here with an array of natural, yet kooky poses in the shoot, they’re also loving the range, which includes casual print tees, blouses, peplum skirts, and cute dresses; all perfect for a laid-back summer look the off-beat fashionista is famous for.

Out of the entire shoot, our favourite model pose and outfit has to be this one (pictured above). In it, Binky wears the Punky Allsorts Sweet Dress while kneeling on a table full of goodies as delicious looking as her outfit. The gorgeous prom dress with puffed capped sleeves, a cross over bodice and fitted waist band is made from a duchess satin printed with the unique Punky Allsorts sketched pick n mix sweet design, and if you look closely you can see the Punky Allsorts dice thought out the fabric. Binky is also wearing a selection of Punky Allsorts Jewellery including the Plate of Biscuits Ring, Flump Bracelet and Faith Bracelet.

Check out more of Binky’s modelling efforts and the rest of the collection over on the Punky Allsorts website and let Talent Management know what you think. Is this the start of a new career as a model for the reality star?