This spring/summer, ‘the Collection is feeling creative’.

Using renowned photographer Gregoire Alexandre, 12 ballerinas, 3 principal models, London’s biggest studio and one the world’s best production teams, Talent Management thinks French Connection has created one of the most impressive fashion ads this season.

Encompassing their entire spring/summer collection, a host of models and a hell of a lot of poses in one single image, the UK fashion brand has created something that is not only strikingly beautiful but also captures the spirit of the range, with all its colour, flowing luxury fabrics and energy.

Shot on the final week of October 2011 in London, the photographer and models had to work hard on the perfect positioning with photographer Alexandre envisaging a still life, with clothes and bodies that morph to create a bigger picture.

“It took a constant supply of very strong coffee, some lovely, patient and flexible models and – of course – some extremely beautiful clothes,” said French Connection.

Watch ‘How to make a Fashion Advert in 30 seconds’ above to see how the image was created.