When Karl Lagerfeld branded curvaceous singer and Vogue cover girl “a little too fat” earlier this month, we all asked ‘a little too fat for what exactly?’

She sure wasn’t too fat to win big at the Brit Awards, neither was she too fat to model for the cover of Vogue, and now, it seems, she’s not too fat for the fashion retailers either.

Recent reports have revealed that high street retailers are buying plus-size mannequins as they finally start to catch on and embrace consumers with Adele-esque figures.

According to the Telegraph, mannequin retailer Displaysense, which supplies some of the UK’s biggest clothing chains, has reported a significant spike in plus-size mannequin orders over the last year – coinciding with Adele’s growing mainstream success.

Jim Moody, an executive at Displaysense, told the paper something that Talent Management quite agrees with – Lagerfeld’s comments are out dated, pure and simple.

“Lagerfeld may want size 0 on his catwalk but the commercial viability of the growing plus-size clothing market is being seized by high street chains and independent retailers alike,” he said. “Curves are back and set to stay this spring-summer.”

Adele has since responded to Lagerfeld’s comments, telling People magazine: “I’ve never wanted to look like models on the cover of magazines. I represent the majority of women and I’m very proud of that.” And indeed she does, with recent research indicating that around 20 percent of Britons currently wear a plus-size.

Whether the trend is down retailers recognising what the consumer wants, to the success of curvy stars like Adele, or even down to ‘hourglass’ vintage fashion being back in style, Talent Management thinks it’s great fashion retailers are starting to reflect body diversity not only in their clothes but also in their window displays.