Last Sunday at London Fashion Week, high-end ready-to-wear designer Jayne Pierson showed her Spring/Summer 2012 Collection, ‘The Mobius Strip’, in a stand-alone show at The Show Space.
The team at Models Direct not only loved the collection, which was inspired by “an intercultural world, organic structures and morphing textures”, but we also loved the fact that the Welsh designer chose prima ballerinas to model her pieces down the catwalk.
Last week, we at Models Direct were debating whether Fashion Week’s choice of models would be diverse enough to direct further change in the modelling industry. Well, we’re happy to…
Gorgeous two-year-old Mercy Townsend stood out among all other entrants in the Gerber Generation Photo Search this year; going on to become a baby model for the brand
Victoria Keon-Cohen, Chair of Equity’s Models Committee, has just invited us all to share in London Promotes; a campaign for London Fashion Week. It’s about the work the Model Programme – an alliance between Equity, the Models’ Union, the British Fashion Council, Association of Model Agents and the Greater London Authority – is doing to ensure that London is a healthy and safe place for models.
Models Direct fully supports the BFC’s Model Programme and all the efforts being made to ensure models’ safety and wellbeing while on modelling jobs. Let’s just hope that the rest of the industry takes these recommendations on board, and that further headway is made.
We recently sent off two of our child models, Gemma aged 11 and Alex aged 9, to model for an ADHD medication campaign for Flynn Pharma. We’ve already shown you…
Advertising agency Tap Creative recently came to Models Direct looking for two ‘real’ looking child models aged 8-12 to front an ADHD medication campaign for Flynn Pharma – a company that aims to re-energise tried and trusted branded pharmaceutical products.
9 year old Alex and 11 year old Gemma fit the company’s requirements perfectly and the pair were booked into a 2-day photoshoot in Cambridge.
In a clever move, American baby food company ‘Gerber’ has reflected current marketing trends regarding increases in the use of more diverse models in advertising – in this case more racially diverse baby models – in their recent campaign.
In partnership with the British Fashion Council (BFC) and the London Development Agency (LDA), and with support from Dance UK, Equity has produced a series of online leaflets called ‘A Model’s Guide To’.
The Models Direct offices are buzzing with excitement over London Fashion Week today and we are particularly interested to know which models will be representing our favourite labels on the catwalks this season.