Is 10-year-old ‘Workout Kid’ Setting The Wrong Example?

Childhood obesity is a serious problem which Talent Management is sure the majority of parents will hold concerns over. So when the team here first heard about 10-year-old fitness fanatic CJ Senter – who is soaring to fame under his alias the ‘Workout Kid’ – our initial thoughts were ‘great, anyone that inspires children to get up from the sofa and exercise has to be a good thing’.

Modelling Reality Shows: Models Direct’s Top 3

As anyone who follows our blog will know, the team at Models Direct is a huge fan of modelling reality shows. And with two new shows – Signed By Katie Price and Models, Misfits & Mayhem – just kicking off, we thought we’d take a look back on our all time favourites…

Child Models ‘Secret Of Success’ For Supermarket Morrisons

Morrisons appears to have found the secret formula to success with their recent and extraordinarily successful advertising campaigns which place child models in the spotlight. The advertisements were first rolled out during July 2010 as part of a new strategy which was overseen at the time by marketing director Michael Bates, and they continue to increase the popularity of the brand.