If you’re an avid reader of the Talent Management Blog, you’ll know by now that the agency is pro diversity on the modelling scene. So, when we heard about new label Jane & Marilyn using ‘real models’ in their first photo shoot, it was literally music to our ears.

And when Jane & Marilyn say real, they mean real. The models chosen for the 1950s inspired brand were not only realistically proportioned, but also full time career women and mothers.

From a chartered surveyor to a tree surgeon, these part-time models were chosen to promote the curve flattering designs that provide ‘grown up glamour for real women’.

One of Jane & Marilyn’s models, a golfer and mother of two, said: “I loved doing the photoshoot. Being a mum is one of the most demanding roles and I don’t often get time to myself. The photoshoot not only made me look positively regal but it allowed me to see just how accessible the designs are – fabulous!”

Another model, a tree surgeon, said: “I had a great time – thank you so much!  It was a wonderful experience and I really did feel very feminine.  In fact I felt like a real ‘femme fatale!’ My boys are amazed – Mark says I look like a doll, Charlie says I look cool – praise indeed from my 12 and 15 year olds!”

This is another great example how fashion’s demand for real and relatable models is increasing and also how much fun part-time modelling can be, whether you’re a busy mother or a full-time career women.