Who do you think most embodies the spirit of London? The decision is in your hands. That’s right, once again, the British Fashion Council (BFC) is looking to the public to decide on the winner of the British Style Award.

Last year saw one of Models Direct’s favourite part time models, Alexa Chung, take the title, but who will bag 2011’s crown?

A list of nominees – including signers Adele and Florence Welch, models Daisy Lowe and Lara Stone, designer Stella McCartney and actress Tilda Swinton – was compiled by a panel of key opinion formers for this year’s award – but you’ll have to wait until the 28th November when the winner will be announced at this year’s British Fashion Awards.

The British Fashion Awards recognise the most influential people in fashion today and will celebrate the reputation and development of British fashion through awards such as Designer of the Year, Designer Brand, Accessory Designer, Menswear Designer and three Emerging Talent Award’s which recognise designers as they establish their emerging fashion businesses. Other awards that will be presented on the night include Outstanding Achievement in Fashion, Model and the Isabella Blow Award for Fashion Creator.

Voting is open as of yesterday, and you have until 9th November 2011 to get yours in. To vote for the British Style Award, visit www.britishfashionawards.com/britishstyle and let us know who you chose!