World renowned Italian fashion house Armani has chosen none other than good-girl-gone-bad Rihanna to model for its latest Emporio Armani Underwear and Armani Jeans campaigns.

Replacing previous Armani model Megan Fox, Steven Klein shot the R&B star in black and white in a series of seductive scenarios – our favourites include the singer sprawled across a car hood and another in which we see her stretched out in the back of a car in stunning lingerie.

And as if that wasn’t enough of a Rihanna-treat for today, Armani has also enlisted the Barbadian beauty for this contemporary Film Noir piece. Shot in New York by Swedish film and music video director Johan Renck, Rihanna is captured against a backdrop of garage walls and car seats, in keeping with the Klein shots. Models Direct is loving the sexy, yet sophisticated end product, which includes close ups and obscure shots of Rihanna in her underwear, before she makes an exist in leather and denim.

Only RiRi could make changing in the back of a car look demure!