Britain and Ireland’s Next Top Model Live 2011 is about to kick off, and we at Models Direct highly recommend a visit.

Why? Well, aside from the catwalk shows, live music, fashion, styling, shopping, beauty, pampering, entertainment – deep breath – and a range of interactive features, you’ll have the chance to be scouted for the modelling competition’s next series!

In fact, Britain & Ireland’s Next Top Model 2011 winner Jade Thompson, along with Imogen Leaver and Ufuoma Itoje, were all spotted at last year’s event in London.

Imogen and Ufuoma both caught the attention of the BINTM producers when they were cast to walk in Joey Bevan’s show, held on the event’s Open Catwalk last year.

Jade, however, just turned up to the event as a visitor and got spotted when she took part in the Open Catwalk sessions, which are set up to allow aspiring models from the public to walk on a catwalk stage.

So, if that’s not enough to convince you of a visit– you should bear in mind that you’ll also get the chance to see the modelling show’s notoriously wicked judges and, of course, the models themselves.

Britain and Ireland’s Next Top Model Live is taking place between the 28th – 30th October 2011 at the ExCel Centre in London. Head on down and you never know, you could be a model this time next year!