One of Models Direct’s female models Hayley, 22, has just been chosen to front YUKO’s new Anti-Frizz hair treatment campaign.

Anti-Frizz is an innovative new Japanese hair treatment that semi-permanently smoothes away frizz, leaving hair more manageable and healthy looking. This technologically advanced formula was created by YUKO, the pioneers of thermal hair straightening, and features breakthrough ingredients including a unique blend of silk, soy and wheat, that control and improve hair texture, sealing in nutrients for a shiny finish.

We think Hayley and her bouncy locks have done a great job advertising this treatment and are pound to see her featured on the salon’s homepage too – http://yuko-london.com/.

Of course, this is not the first time Hayley has been selected as a hair model with Models Direct – back in 2009 the stunning brunette modelled for the Tokyo branch of Cosmic Link.  Japanese hairdressers flew over from Japan to style and photograph Hayley, along with three of our other models.

Cosmic Link told us that they selected Hayley not just for her great look, but also for her well looked after hair – which has to be the secret to any great hair model!

If you’re like Hayley and take pride in your hair, then you could think about signing up as a hair model with Models Direct too – you never know, it could be you fronting YUKO’s next big hair campaign!

In the meantime, keep checking back on the blog for more images from the photoshoot coming soon. And if Hayley’s campaign image has sold the Anti-Frizz treatment to you, then head on down to YUKO’s Mayfair Salon. Prices start from £150, and until 30th September YUKO is offering Anti Frizz with £50 discount, so hurry up and get booking!