We at Models Direct have talked about age diversity in the modelling industry before – and while there does seem to be a positive improvement on this front, we still feel there is room for more range age wise.

That’s why we’re happy to see that a number of new fashion campaigns, including those from Marks & Spencer, Nivea and Clarks, feature mature models in their 40s and 50s rocking naturally grey hair.

Caryn Franklin, co-founder of All Walks Beyond the Catwalk, recently commented on how age is represented in advertising: “Our culture is fearful of ageing, and especially ageing women. I say, ‘Stop apologising for getting older. Embrace it.’ I have deliberately chosen women with grey hair for the award-winning initiative I co-founded, All Walks Beyond the Catwalk. Two of our models have naturally grey/white hair and women love them.

“I want young women to see that beauty ages beautifully and there is no need to feel that getting older is something that has to be medicated, managed with surgery or be obsessed about,” she added.

With all the current coverage on size diversity, it’s easy to forget that issues surrounding age also have an impact.

So we think it’s great to see that the modelling industry is beginning to take the appreciation of all ages seriously, as well as differing sizes, shapes and ethnicities.