Last Sunday at London Fashion Week, high-end ready-to-wear designer Jayne Pierson showed her Spring/Summer 2012 Collection, ‘The Mobius Strip’, in a stand-alone show at The Show Space.

The team at Models Direct not only loved the collection, which was inspired by “an intercultural world, organic structures and morphing textures”, but we also loved the fact that the Welsh designer chose prima ballerinas to model her pieces down the catwalk.

Specifically, eight female and two male principal ballet dancers from the Royal Ballet modelled Pierson’s stunning collection by dancing down the catwalk en pointe.

Now, if you’re an avid reader of our blog, you’ll know by now that we fully support those who embrace diversity in the modelling industry and don’t follow the fashion norm. And by using a different body shape in such an iconic event, we think Pierson has made a fantastic statement.

“They aren’t models, they’re dancers,” Pierson told the Western Mail.

“I thought it would be such an interesting concept and it worked. We wanted to put on a real show. I wanted to really embrace the idea of fashion coming together with art and music,” she said. “I have such an appreciation for [ballet dancers]. They are so graceful and fit. I’d imagined they’d be scarily skinny (after watching Black Swan too many times) but they look so healthy and strong, with these amazingly powerful legs and broad chests because they have to breathe so much air into their lungs.”