We’ve got good news for all our male readers out there – we’ve just found out that H&M has teamed up with David Beckham to launch his new Bodywear Range.
David Beckham Launches New Bodywear Range
We’ve got good news for all our male readers out there – we’ve just found out that H&M has teamed up with David Beckham to launch his new Bodywear Range.
Through a long-term partnership with H&M, the footballing legend and fashion icon will be selling his eagerly awaited new line exclusively in H&M stores worldwide, and will be launching bodywear products seasonally.
But our male models will have to wait a while; the initial range will be launched February 2nd 2012 – just in time for Valentine’s Day girls!
“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Ann-Sofie Johansson, H&M’s Head of Design, added: “David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed.”
Let’s just hope Beckham will be modelling the range himself girls!