Last month, we told you all about our new favourite children’s clothing brand, Frugi.

The online retailer’s collections are not only super cute, but are highly ethical – Frugi’s ethos is to look after everyone on ‘Planet Frugi’, from the farmers that grow the organic cotton to the children that wear the clothes.

So, having already checked out the S/S 11 range, the Talent Management team went investigating and found out what’s new for A/W 11/12.

The new collection, available for newborns – 8 years, celebrates the free spirit of childhood, and ‘promises to provide a refreshing step into a make do and mend era’.

Retro patchwork hues, vibrant prints and collage mixes meet to create a range that has a real sense of adventure that we’re sure your children will love to pose in!

Lucy Jewson, Frugi co-founder, said of the collection: “As a parent this nostalgic peep back into days of making dens, creating your own adventures and open air escapades, is what I wish for my own children.  Frugi clothes are ‘built’ for any adventure with ‘full of beans’ style and comfy details so children choose to wear them.”

The sneak previews of the range are already a big hit with our child and baby models’ parents, and they’re not the only ones. Recently Denise Van Outen and Marina Fogle have joined as Frugi’s first Celebrity Crusaders, reviewing new clothes and giving feedback on future collections.  Commenting on the new collection, Van Outen said: “I absolutely adore the new collection from Frugi. Our daughter Betsy looks so cute in her cord trousers. I love the fact some of the fleeces and coats are reversible. Two outfits for the price of one”