One of the most renowned & successful baby modelling campaigns is the Pampers UNICEF Big Kiss campaign. Pampers has been marketing in a variety of ways for many years now, including printed ads and TV advertisements, all of which have shown enormous success, but this is without a doubt the most well known.

The Big Kiss ‘One Pack – One Vaccine’ programme has been running for many years and to date has vaccinated more than 100 million mothers and newborn babies all over the world. The campaign, designed to eliminate newborn tetanus, was established back in 2006 when Pampers made a long-term commitment to work with UNICEF in order to help eliminate this tragic disease. Now in its sixth year, Pampers has helped South East Asia to achieve elimination and ensure that the lives of women, their babies and their future generations are protected against this awful disease.

But of course without a strong, previously established awareness of their brand, Pampers would not have been able to pull off the astounding success of this campaign.

Pampers is the brand which first introduced the world to the concept of a disposable nappy and remains the current number 1 brand worldwide. Through a combination of relatable and genuinely touching advertisements, Pampers has been able to reach out to mothers all over the world. But of course their adverts would be nothing without the little tots that feature in them.

The many, many gorgeous babies seen sporting Pampers nappies have been specially chosen from a huge selection of potential children, and Models Direct has been delighted to be involved in this selection process over the past few years.

Last year, Models Direct sent 9 youngsters off to a casting for Pampers. The company was looking for babies who would be photographed sleeping and luckily Models Direct’s baby models Ruth and Jayden were chosen for the advertisement! More recently, Models Direct were also especially proud when their baby model Max was chosen as the Pampers ‘hero’ baby.

The gorgeous babies who appear on the Pampers leaflets, magazine adverts, nappy packaging and of course the TV advertisements, have all played a part in raising the brand’s awareness, which is integral in helping companies like Pampers carry out the life-changing work they have achieved with the Big Kiss campaign.

If you are interested in getting your child into baby modelling, simply fill in an online form on the Models Direct website and upload a few photographs. If your baby’s modelling application is successful, Models Direct will put them forward every time a client requests baby models or child models with their specific look.