Our child models’ parents are always on the lookout for cute new ranges that have a twist. And we’ve found that twist in ethical online retailer Frugi.

Not only are their collections uber-cute, deigned to make your children giggle and smile, but we love the fact that Frugi’s ethos is to look after everyone on ‘Planet Frugi’- from the farmers that grow the organic cotton to the children that wear the clothes.

The company also donates 1% of its turnover to two grassroots environmental projects helping organic cotton farmers in Benin, West Africa and marine mammal conservation around the Cornish coastline.

So if you like the sound of ‘Planet Frugi’ as much as we do, then check out their 2011 Spring/Summer Collection for newborns – 8 years.

Inspired by al fresco adventures, village fetes and summer spirit, the range incorporates gorgeous florals and bold, ocean-themed stripes in stylish, soft organic cottons.

With lively appliqué characters and good-enough-to-eat colours, a real sense of fun comes through in all the designs that we’re sure your children will love to pose in!