Ok, so we may be in the height of summer right now, but this is England and our male models at Talent Management are getting prepared for the colder months ahead.

So, what does the new season have in store for all our fashion conscious men out there?

Well, it seems that the current focus on simplistic style and sharp, urban looks will continue into autumn/winter. “Clean and sharp is the look for men this autumn, updated with seasonal colours, fabrics and key pieces. It’s also important that the wardrobe works in a simple and efficient way, which is why design longevity is particularly important at H&M’s men’s department. This season’s collection is about indispensible fashion essentials and about creating your own look,” says Andreas Löwenstam, Design at H&M Man.

So men, this means getting creative with your materials, colour combinations and styling. A/W 11/12 is all about putting together your own personal style by matching on-trend essentials with those classics you already have in your wardrobe. Start off by focusing on classic details from classic garments.

When the collections begin to emerge on the highstreet, expect to see lots of traditional checks, jacquards, block stripes, pin stripes and tweed on key garments such as the suit, parkas, tailored trousers, shirts, and aviator, puffa and blazer jackets. H&M have designed a great two tone blazer, which, when dressed over a white shirt, creates a fresh new look that we’re loving.

Remember that key accessories will work to compliment your style; look out for on-trend pieces such as driving gloves, skinny ties, and heavy boots and knits. A heavy cable knit scarf over a classically tailored suit will inject instant attitude to an otherwise safe look.

As for colour, overall a warm and yet masculine palette of beige, camel, tobacco, navy, uniform green and grey will dominate. But for all you extroverts, splash a little orange for a great accent colour, perhaps in a parka.