Working in the modelling world, it seems that there are two distinct camps – camp ‘real’ and camp ‘super’ – both camps are very outspoken and very proud of their models. For decades it seems that the supermodels have held the top position – with a very select group of ethereal faces bagging the big campaigns.

Now though, it seems that not only is the popularity for the supermodel waning, but the demand for models which are less ‘mannequin’ and more ‘girl next door’, is growing rapidly.

Here at Talent Management’s dedicated modelling arm, Models Direct, the popularity of real models is opening up the modelling world and allowing people from all walks of life to find work in the modelling industry. Many however, still talk themselves out of applying for jobs or creating a portfolio at agencies like ours, thinking no-one will consider them. However, according to research, it is real models that many consumers want to see.

Surveys such as that undertaken by Dove, found that two-thirds of British women feel bad about their figure and that more than fifty per cent of women want to see more real life models. With such a high demand for real people in advertising, it is clear that there is a huge opportunity for a wide range of people. The range is virtually limitless from pensioners, to teenagers and students discovered on Bebo and Facebook, to parents and their children.

For those who have ever thought of becoming a model, now is the time. With the need for ‘real models’ on the rise, the sooner you get involved the better the opportunity you will have to secure job offers.

If you’re still not convinced that you would make it in the modelling world, then take a look around at current advertising campaigns. The likes of Ultimo and New Look use ‘real people’ in their campaigns, and it won’t be long until other companies become aware that average relatable models are what sell the products.

With a little courage, a smile, and a few photos, you never know where you could end up. Give modelling a go – soon, it could be you!