After the pop star’s nail polish collection, jewellry range and teddy bears, we weren’t so surprised to hear about the inclusion of a female perfume in the Beiber merchandise empire.

Entitled ‘SOMEDAY’ the Marc Jacobs-esque rose topped perfume contains an “addictive fragrance” of juicy mandarin, wild berries and pear.

But enough of the scent, we want to talk about the modelling! Although we expected the man himself to pose for the campaign – after being shot by Art Streiber for the February cover of Vanity Fair he’s beginning to gain some good modelling experience – we didn’t expect the inclusion of a well-known model to accompany him.

23-year-old model-come-actress Dree Hemingway, Ernest Hemingway’s Great-granddaughter, has lent her face to the teen’s perfume campaign.

With an impressive modelling portfolio to date – Dree has appeared in campaigns for Abercrombie & Fitch and DKNY, and editorials for D and Teen Vogue – we think this blue-eyed model provides an edge to a campaign that desperately needs it.

The ad was shot by Terry Richardson, who captured the pair in a simple, tightly cropped close-up.

What do you think of the duo’s modelling efforts?