Being one of Europe’s leading modelling agencies, we at Talent Management are all too aware of the current emphasis on body image within the world of fashion.

But while the general consensus is that models are constantly criticised for being too big, criticism is also surfacing on the other side of the coin.

Just as America’s Next Top Model winner Ann Ward sparked controversy for being naturally thin, the same is happening for 5’10.5” Polish model Kasia Struss.

Replacing Lindsey Wixson, Struss was shot for the Miu Miu spring 2011 campaign wearing a dress that reveals her arms, shoulders and décolletage.

The new ad, which appeared in The Times, led to 2 readers of the paper complaining, claiming the use of in the campaign was “irresponsible” due to Struss’ slimness.

The Advertising Standards Agency (ASA), however, disagreed. ASA said that while Struss looked slim, she was a similar weight to other models in the fashion industry.

According to a statement from the ASA, “the lighting effects, makeup and low-cut dress emphasised her body shape”, but said that the ad was typical of those used for fashion products.

“The model did not look significantly underweight. We therefore concluded that the ad was not irresponsible.”

Miu Miu’s parent company Prada stressed that Struss is considered one of the top models at the moment.

In fact, the model has been shot for numerous fashion ad campaigns during her career, including Valentino, Christian Dior, Chloé, Mulberry, Pringle of Scotland, Jil Sander, Dolce & Gabbana, and Costume National.