Well now we can reveal that a handful of world-famous actors and musicians have turned their hand to modelling in order to support the initiative and help spread the message of HIV/AIDS prevention.
Celebrities Model H&M’s Fashion Against AIDS Collection
So we already told you how much we loved the look of H&M’s newest Fashion Against AIDS (FAA) collection, having revealed a couple of preview illustrations of the range last month.
Well now we can reveal that a handful of world-famous actors and musicians have turned their hand to modelling in order to support the initiative and help spread the message of HIV/AIDS prevention.
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities modelling the collection.
And this year H&M have brought us a little twist – the range is unisex, which both Talent Management and Selma Blair are loving.
“I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety,” said Blair.
“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too,” Ninette Murk, founder and creative director, DAA, added.
A couple of our favourite shots, seen above, see Selma Blair wearing a stylish spring coat over a slogan T-shirt, and Scissor Sisters’ Ana Matronic showing how versatile the range is by wearing a peach version of the trench as a dress.
The collection is available in H&M’s Divided department from 26th April and 25% of sales will be donated to youth HIV/AIDS projects around the world.
So join the models here and see if you can work that boyfriend look as well as these celebrities do!