The Talent Management team have just watched the third episode of The Model Agency, and it appears that total lunacy has begun to creep in amongst the Premier team as they begin to face increasingly gruelling hours during London Fashion Week. Tension between editorial bookers who are busy making preparations for Fashion Week, and commercial booker John is continually rising as tiredness sweeps around the office.

It soon becomes apparent that the arduous schedule of castings, fittings and shows is also affecting the models as we see top Australian model and showgirl Julia Nobis arrive at the London offices completely shattered from the madness of New York Fashion Week.

Julia was simply walking home from school dressed plainly in her school uniform when an agent from Priscillas Model Management stopped to ask if she had any interest in modelling. Not long after, in a whirlwind of success, Julia debuted on the Calvin Klein Fall 2010 runway as an exclusive and very promptly became a star.

Julia has now graced the pages of Dazed, Confused, Dansk, Love Want, Oyster, Vogue and has walked various runways for Topshop, Valentino, Rick Owens and Prada. Despite her tomboyish appearance, Julia has proved she has a unique flair for alteration depending on the designer’s aesthetic preferences or the theme for a photoshoot. More recently, Julia has been seen walking amongst the likes of Naomi Campbell, Amber Valetta and Kate Moss in Louis Vuitton’s latest Ready-to-Wear show.

Despite her wealth of talents, the agency swiftly recognises that Julia has had virtually no sleep and quickly begins encouraging her to rest and eat. We soon see the agency’s efforts in helping Julia pay off as she works through a particularly successful Fashion Week continuing to obtain bookings on more and more shows.

The general outcome from this week’s episode seems to highlight that, despite the glamour and success,  show season is a strenuous ongoing battle frenzied with models, bookings and exceptionally late nights. The difficult reality of editorial modelling, compared with commercial modelling, is certainly becoming starkly obvious with each week’s episode of fraught decisions and challenges.