Top models are doing it for themselves…well, Rag & Bone’s first-ever campaign images that is.

Internationally acclaimed models Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova and Lily Aldridge were asked by Rag & Bone’s Marcus Wainwright and David Neville to take a camera away and pose/shoot their own campaign shots.

We at Talent Management think this D.I.Y. project turned out great, especially given the diversity of the images – some girls ended up in the shower, others at the beach, and Lily Aldridge just took to the tequila!

“They were all given the same remit, but they all turned out so different,” Wainwright said.

“We think they’re really representative of each girl’s character. Putting clothes together in your own way, having your own style—that’s something that resonates with us,” he added.

Taking photos of yourself or having friends and family shoot you is great experience and a fantastic way to develop your poses, looks and familiarly with the camera.

So Talent Management encourages all its models to take note and get snap happy too!