Following ‘The Garden Collection’, a floral-inspired range that went down well in the Talent Management offices, H&M is now launching ‘The Conscious Collection’ – which we’ve just told you will be modelled by Abbey Lee and Natasha Poly.

‘The Conscious Collection’ is – you’ve guessed it – a sustainable fashion line made from greener fabrics including organic cotton, Tencel® and recycled polyester.

This move doesn’t come as a surprise to the team here at Talent Management, as sustainability is a trend we’ve seen for a long time at H&M.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design.

Within the collection’s womenwear, menswear and childrenswear lines, H&M’s designers have been inspired by different shades of white, which is bang on trend this spring.

“Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men,” Johansson adds.

The models here Talent Management can’t wait to get our hands on the collection, which overall encompasses a minimalist, tailored look, combined with romantic lace, Broderie Anglaise, frills and draping.