What would you do if your model agency offered you a modelling job that meant you had to bare all?

No, we don’t mean nude modelling, but something that maybe some would find ever scarier, modelling with no make-up!

Well, that’s exactly what Lydia Bright did when she teamed up with St. Ives.

The beauty brand challenged The Only Way Is Essex star to take part in a make-up free photo shoot for a campaign to encourage young women to embrace their natural beauty and cut down on the hours spent applying make-up.

Research released by St. Ives facial scrubs reveals that women across the country spend on average 15 minutes applying make-up every day, racking up 1 hour and 45 minutes on a weekly basis.

Leah Doherty, Brand Manager at St. Ives, said: “Our make-up free shoot with Lydia highlights just how striking natural beauty can be. We hope women across the UK will follow Lydia’s lead, be confident and dare to bare their real selves on a more regular basis.”

Talent Management couldn’t agree more. Let us know over on the model agency’s Facebook Page whether you’d dare to bare the real you and maybe even have a go at some au naturel shots for your e-portfolio!